Hop Group Blog

3 things you should know about social media marketing Miami

Posted by HOP Group on Mar 18, 2016 9:30:00 AM

Small businesses should be acquainted in how much work there is to be done around their social media campaigns in order to gain more customers and more awareness.


A great amount of information revolves around social media and it is clearly one of the vital tools to have customers interact with your brand. When interested in social media marketing Miami, think of campaigns to help you understand who your customers are, what they want and how do they want it. That can also help you collect useful feedback to tweak what is necessary and improve what must be improved. Here are some useful facts about social media that can help you understand the magnitude and power of social media and the potential it has and will have in the future.

  1. 74% online adults use social media networks ranging from 18 to 64 years old. As of September 2015 71% use Facebook, 23% Twitter, and 26% Instagram.
  1. With the development of affordable smartphones now more and more people have access to social networks on the go. Increasing times on social networks means people are demanding more and more information. 40% of the people who own a smartphone go on social networks. This number will see an increase as people depend more and more on social networks to develop communication, reminders, promotion and so on. 
  1. Facebook is still the king in the realm of sales with an incredible 85% of all total social sales coming from Facebook users. From Jewelry to pet supplies, to music and technology, basically any type of product had positive sales numbers on Facebook. Video conversion rate of visitors to customers, that means people who watched an ad in any of the social networks and went on to buy the product, had a 1.16% conversion rate out of 37 million views.

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Topics: HOP Group, Social media

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