Hop Group Blog

3 useful tips for small business owners about sales

Posted by HOP Group on Apr 20, 2016 10:00:00 AM

Encouraging people to buy your product is what drives marketing and advertisement but before hand you should be acquainted with these 3 useful tips for small business owners to face customers in the right manner in order to generate positive empathy and develop a better relation that can help you close not only one but more deals.


  1. Take into account that customers will not buy unless they are ready. Of course, you should always be ready to sell, but that does not mean a visitor that comes in to your business, weather its physically or virtually, will immediately buy what you offer. What is most important is to show them how they could use your product, why is it useful and encourage them to tell you more of what they are looking for. This way you can get to know your client and understand what is driving them to you giving you more tools to push the interest of buying and get a hold of what your customers are looking for.
  2. It might sound logical but it is mandatory to know what you sell, where it came from, what it is made of, and basically all of the what’s, how’s, and why’s. All of this in order to understand the value of the product, of course there will be competitive pricing all around your business but the moment you understand the real value of what you sell then you will be able to overcome the rest of your competition.
  3. Care about post-purchase feedback. This will give you essential information not only about the product but also about the service. This will help you to improve what ever there is to be tweaked in order to make your customers’ experience better. Customers will also feel cared for and give positive references about your business if you really focus on post-purchase feedback.

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Topics: Small Businesses

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