Hop Group Blog

3 ways social media improves customer service

Posted by HOP Group on May 6, 2016 9:00:00 AM

It is no secret that social media involves a great majority of people all over the world. It is also not surprising that it is increasingly revolving around marketing and sales but it also plays a huge part in customer service and communication. Here are 3 ways social media improves customer service and you can become more proficient in social networks.



  • Communicating plans to encourage feedback. Sharing your future plans, products or services with your clients can be a great way to enquire about their opinions and get a hold of what they like best. Ask your customers what they think of it and go through the feedback it receives, how many people commented on it, how many where positive and negative, how many times was it shared and so on. This can give you an overall idea of the opinions people have regarding your business.
  • Response to feedback. Prompt feedback response can enhance your customer service greatly. Nowadays people spend more and more time on their cellphones, tablets, and computers. The time of response can be crucial in how you make a customer feel in terms of attention. Also make sure you use the appropriate language and communication skills to deliver the right idea in the best possible way. If you don’t feel you have the right attitudes to do this job, the best idea is to hire a professional, which can take a load off your back.
  • Keep an eye on competitors. This will help you greatly to prevent issues your competitors might be having. It is a great way of knowing what competitors’ customers think of their product and overall experience and will help you to improve what you might be missing or perhaps prevent future inconveniences that you might have in common.

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Topics: HOP Group, Social media, Digital marketing for small businesses, Small Businesses

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