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4 things small businesses should know about marketing

Posted by HOP Group on May 11, 2016 10:00:00 AM

Marketing has seen a change in the last couple of years. A change of focus began towards understanding and building a different relationship with the customer. It’s their behavior that interests more this new focus of marketing and shapes strategies that suit their personality. These things small businesses should know about marketing can allow you to enhance your relationship with customers generating more leads and eventually more sales and happy customers.


  1. Information is what you harvest. This will allow you to meet your customers and learn about their background and predict what kind of interests they might have. The more they tell you about themselves the more you will generate better content that draws them into your business.
  2. More visitors equals more awareness. New customers will refer positively to your business and more visitors will come making them possible leads. But aside from the new customers you acquire from a well carried out marketing strategy, motion inside a website will mean better ranking on search engines which derives in greater awareness of your brand.
  3. Targeting the right people. A big part of marketing strategies is targeting the right audience for your brand. The best way to do that is by learning about the customers to understand what kind of segment they belong to. This information will enable marketers to develop a wider search of targeted customers that are more likely to be interested in what you offer.
  4. Planning the right strategy. Marketing is all about understanding how customers react to what you offer and creating better ways to display what you sell making sure they know what your product is all about. This way, creating campaigns will work in a more effective manner engaging your clients to become a part of this strategy.

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Topics: HOP Group, Digital marketing for small businesses, Small Businesses, Inbound Marketing

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