It’s no news that a revolution is taking place. The so-called “Smartphone Revolution” has been happening for a few years now. No long-term contracts with phone carriers, smartphones that have become affordable for most people, and rapid technology improvements, lead to only one thing: everyone owns a smartphone nowadays. But what are users actually doing with their smartphones? One of the main activities they’re performing is searching the web for information on almost any topic that has to do with their daily lives. That’s a pretty large array of topics. In fact, Google has recently revealed that more searches are being made from mobile devices than desktop computers.
You may wonder why this is a game changer for website development. Or maybe it’s pretty obvious. Responsive Web Design is an approach to website design that focuses on the user’s experience while navigating a website on any device, may it be a desktop computer, tablet, or mobile phone. Responsive Web Design allows websites to arrange all their elements according to the device they’re being viewed on. Think about a Tetris game where all the elements automatically rearrange themselves according to the space there is available.
Besides User Experience, Responsive Web Design has also become essential for SEO purposes. Google has actually begun to boost the rankings of mobile-friendly pages on mobile search results. As the Google Webmaster Central Blog posted a few months back, “Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
There is no reason why your website should stay in the old days. Think about all you can achieve with a Responsive Web Design company.