This year has brought new challenges in terms of marketing. SEO New York or in any other city for that matter, is no longer an unexplored field like it used to be a few years back. Companies are engaging with their own strategies and finding new ways to promote and reach new markets. Here are some tips to help you embark on new strategies for this year’s challenges.
- Broaden your content-strategy
Find ways to enhance the content that you develop. People enjoy reading blogs but they also enjoy watching videos, writing opinions and engage more with a website and a product. Focus on the main keywords around this strategy to have the website rank by itself. Having other websites that link this content will also help you create more hierarchy and rank better on the search engines.
- Make your website responsive
During 2015 Google’s mobilegeddon update set apart those websites that were not compatible on mobile phones and tablets to lower their rankings due to them not being responsive. Either if you use dynamic serving or a sub domain, during 2016 it is a must a website becomes compatible with mobile devices.
- Move to HTTPS
Having a secure website is now Google´s new standard on rankings. Google is boosting websites that are HTTPS instead of the now old HTTP which will help to secure the privacy of the data exchanged on the site. If you guarantee the security of your visitors it will certainly receive better feedback from its users.
- Use structured data mark-up
Structured data mark-up will help you specify Google crawlers what is your main logo on the site as well as your location, where your videos or pictures are and so on. Even though it is not yet considered in the rankings it is very likely it will, as it helps crawlers dig faster and more clearly through the websites. Having this feature will help you stay one step ahead in your strategy and probably help your rankings in the future.