Marketing has seen a change of focus during the last few years. It used to be solely dedicated to selling and offering a product through promotional pressures that looked to appeal the customer. These strategies although not ineffective were becoming obsolete because a new face of marketing started to evolve. Here are the differences between traditional and digital marketing.
Today marketing is all about customer satisfaction and finding new ways to reach them. This means it changed from caring about selling to caring about the customer. To get there, marketing strategies diversified to get to know customers in a more intimate sort of way to learn about their real concerns and interests. Customers that share with you this information have become a key to understand the market and the development of a product and a service.
Apart from offering a plain brand you offer your customers valuable information that can be useful for their lifestyles. This is done to build a true relationship between a brand and its clients to demonstrate that interest in customer’s needs. This is what inbound marketing is all about.
Sometimes it is not enough to ask customers what their true interests are and it’s up to marketing strategies to dig into the market and customer behavior to further study what they are really fond of. Customer behavior became another great pillar of what digital marketing is all about, studying how customers searched and reached products gave marketers a better understanding of how people looked for and consumed products. This allowed for new marketing strategies to be built among segmented portions of people that were targeted in a more specific way.
Modern marketing enhanced old marketing traditions and created new ways of understanding and reaching customers with the sole objective of satisfying their interests and needs in a more effective and efficient way.