Hop Group Blog


What do small business owners want?

By now starting a business can be easily done with just a few clicks and perhaps some paperwork. Not much requirements have to be fulfilled in order to begin with your new startup. But, what do small business owners want? What most entrepreneurs wonder before taking the plunge are these common factors that are worth considering very cautiously.

5 common mistakes found at Orlando Internet marketing companies

For startups and other businesses developing marketing strategies, it is easy to fall in one of these common mistakes, sometimes they can take a heavy toll on companies by having them spend money that never returns and makes little to no ROI (return on investment). Orlando internet marketing companies should avoid the following.

8 Best practices of a great Miami web design company

Here are some great examples of what best practices are in web design. You should always count on your Miami web design company or anywhere else in the world to incorporate some of these common features.

5 things to look for in a digital marketing consultancy project

Hiring a digital marketing consultant can have a great impact on your amount of sales, customers and web site visitors through time. You should understand which skills are the most relevant to look for in a digital marketing consultancy. It is very important to know that poorly executed marketing strategies can also have a negative effect on your business. That is why we have set up a list of important skills a marketing consultant should master in order to guarantee successful results.

What is an online marketing solution?

If you started your own business and haven’t thought much about digital marketing then this blog post is for you.

Common Miami web design blunders

To perform web design accurately it is important to understand where things might go wrong. Sometimes designers tend to center a lot on creative processes forgetting to be practical and customer-focused. Simple mistakes can have a very negative impact on sales, customer interest as well as search engine rankings. To avoid negative outcomes here is a list of common blunders to be considered by Miami web design companies and anywhere in the world.

5 Benefits of web design services in Fort Lauderdale

We have moved forward and now we can say making a web site is an easy task. For entrepreneurs with budget constraints it is a choice to go for the DIY web design that some online pages allow using a sum of templates and presets to set up your site in no time. It is also true that you can save some money rather than hiring a professional service, so what could you be missing?

5 Marketing hacks for startups in Orlando

In a time where starting a business can be done at the comfort of your own house, startups are becoming more and more common popping up every day around the world. This has made it harder though for brand new companies to bring the attention of their desired audiences, which is why many recur to marketing plans in Orlando that can broaden their visibility to the world.

Benefits of local Search Engine Optimization services

SEO is becoming a more and more powerful tool as Google sophisticates its own way of displaying search results. Although they manage certain standards and algorithms to arrange search results, Google is also interested in the way local business develops which is transforming the way you find information on search engines. In the past Google has shared free tools such as Google analytics to encourage businesses to gain a wider exposure and understanding of their online market. Now Google is also prompt to privilege local businesses around local searches. This provides better results for people who are searching for products or services in their area. This is one of the key benefits of developing local SEO; you can rapidly increase visibility in your region and develop your business faster. 

The importance of marketing agency services

Forget about traditional marketing, the new digital marketing trends have changed the way we communicate concepts, display brands and reach customers.