Hop Group Blog

The Best Way Companies Can Reach Hispanics on Social Media

Posted by HOP Group on Jun 19, 2019 3:31:43 PM

Social media is a crowded place -- an endless traffic jam of personal posts, videos, news stories and advertisements. Businesses understand the importance of being on social media to grow their customer base, but where many companies are lacking is in the “how to.” Simply being present on all of the major platforms like Facebook, YouTube and Instagram is a start, but the challenge lies in standing out among the noise to make sure your brand is the one that’s heard. And the same holds true when targeting the U.S. Hispanic market; you have to incorporate a strategy specific to their cultural needs if you’re going to reach your engagement goals.

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Topics: marketing to hispanics, hispanic marketing on social media

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