Hop Group Blog

Hispanics Have the Discretionary Spend Businesses Can’t Afford to Ignore

Posted by HOP Group on May 20, 2019 11:06:42 AM

As we’ve discussed in detail throughout this series, the Hispanic population in the United States is growing at a higher rate than any other segment in the country. Businesses need to devote a significant amount of their advertising efforts to this burgeoning market or they will have difficulty in reaching their sales goals and be in danger of drastically falling behind their competition. Sheer population numbers in themselves are not enough to warrant altering marketing budgets if they don’t contain viable prospects. However, in this case, Hispanics are not only a sizeable segment, but they also have the discretionary spend needed to command your attention.

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Topics: Insights About Hispanics

By the Numbers: Marketing to Hispanics in the U.S.

Posted by HOP Group on Apr 16, 2019 11:46:18 AM

The one thing that almost every business has in common with each other is that they’re constantly looking for ways to grow. Ways to beat last year’s numbers. And blow past the aggressive forecast. With each passing year it becomes exceedingly difficult to reach these growth goals, calling for companies to get more and more creative. But what if the answer to expanding your customer-base was simple? What if it was right under your nose? Well, it is. It’s the Hispanic market. Countless U.S. companies are neglecting this enormous portion of the populace when they set sail with their strategic marketing plan.

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Topics: Insights About Hispanics, marketing to hispanics

Engaging Hispanic Millennials through understanding the Hispanic Culture

Posted by HOP Group on Mar 27, 2019 10:00:00 AM

Marketers are spending most of their time discussing the importance of Hispanic millennial consumers more than any other thing. The focus on this group is meaningful since the Hispanic millennials are just about to unlock their purchasing power. In the wake of this revelation, marketers of various brands are forced to come up with appealing marketing strategies to attract a chunk of these super consumers.

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Topics: Insights About Hispanics, marketing to hispanics

Using Spanglish is the Way to go in your Hispanic Communication

Posted by HOP Group on Mar 20, 2019 4:10:00 PM

Most English-speaking U.S Hispanics are bilingual. They often switch between languages or borrow English words and put them into Spanish, making Spanglish language. Hispanic communication is changing and with the growing number of speakers, they can no longer be ignored by marketers.

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Topics: Insights About Hispanics, hispanic content marketing, marketing to hispanics

Understanding Hispanic Cultural Values: 3 Ways Home Improvement Marketers Can Push Their Sales

Posted by HOP Group on Mar 13, 2019 10:00:00 AM

Hispanics are posting interesting statistics for marketers in the modern America. More than 17% of the American population constitutes Hispanics. Over the past year, the buying clout of these demographics has hit the $1 trillion mark. Unfortunately, some home improvement marketers still don't know how to engage this group of consumers. To engage these consumers, you need to understand the Hispanic culture values and their way of life.

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Topics: Insights About Hispanics, Home Improvement

The Significant Cultural Facts of the Hispanic Population

Posted by HOP Group on Mar 6, 2019 4:52:00 PM

The Hispanic population is becoming the driving force of the major industries in the US. The latest Nielsen report shows that they contribute about 56% of the total population. Furthermore, the number is bound to grow by 60% in the coming five years. The auto industry is the biggest beneficiary of the demographic shift. Studies show that 1 in every 4 cars sold is bought by this ethnic group.

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Topics: Insights About Hispanics

3 Reasons Why Multicultural Marketing is Crucial in Targeting the Social and Mobile Hispanic Millennials

Posted by HOP Group on Feb 27, 2019 9:00:00 AM

The Hispanic Millennials is one of the fastest growing minority consumer group in America. As a result, many companies are scrambling to find ways of targeting their marketing strategies towards the group. Multicultural marketing is proving to be the most effective way of reaching out to the social and mobile Hispanic Millennials. But why is it so?

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Topics: Insights About Hispanics

Prevalent Themes at the 2017 AHAA Annual Conference

Posted by HOP Group on Aug 29, 2017 9:00:00 AM

The Voice of Hispanic Marketing, AHAA, believes that the right marketing specialists are fundamental to understanding big data, insights, and digital engagement for successful marketing strategies. However, it is how one integrates traditions and relevance into storytelling that makes the whole difference among competitors. During their annual meeting, AHAA stressed on topics of interest to marketers such as the power of specialization and storytelling, improved insights and study, and enhanced ROI data.

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Topics: Insights About Hispanics

Do's and Don’ts of the Latino Market: 4 Tips for the Best Approach

Posted by HOP Group on Jul 21, 2017 12:41:33 PM

The justified buzz in the marketing world for a slice of the Latino market calls for much more effort in developing focused content and using strategies that can attract and retain Latino customers. An almost 60 million strong customer segment with an evidently increasing purchasing power needs more than just simple translations of marketing content from English to Spanish. Marketing and sales directors are constantly on the lookout for specialized approaches that can help them tap into the lucrative Latino market customer base.

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Topics: Insights About Hispanics

Hispanic Women: Important Key to Hispanic Purchasing Power

Posted by HOP Group on Jul 5, 2017 8:00:00 AM

In a recent report released by Nielsen, Hispanic women were identified as a crucial component of the 57M plus group of the Hispanic population. The group’s collective purchasing power is placed at $1.5 trillion and is projected to soon account for over 10.6% of the entire U.S. purchasing power before 2019. The multicultural taste and influential positions of Hispanic women in their family systems are critical to informing the purchasing behaviors of their households.

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Topics: Insights About Hispanics

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