Hop Group Blog


“What is a successful social media campaign?”

3 Marketing strategies that answer the question: “What is a successful social media campaign?”

Today’s digital marketing inevitably must involve social media strategies in order to take advantage of the great potential of social media networks. Such strategies will enable you to engage customers in social media to interact more actively with your brand and thus gain more awareness in your target market. These might be known strategies but it is important to understand how to execute them in order to get the expected results. Ever wonder, “What is a successful social media campaign?” Here are 3 marketing strategies to boost your social media presence:

A successful social media campaign

Running a prosperous social media campaign can be a key to climb up that extra step, especially if your business is new and is growing. If on the contrary you hold a company that has been active for years a well-done campaign can renew customers and bring more awareness to your brand. There are some factors that can assure you a well-tailored campaign that can generate the impact you expect.

Tips on how to use Linkedin for your business

LinkedIn is the third most used social network behind Facebook and Twitter. It enables you to connect, in a professional way, to other colleagues, employees, employers and other professionals related to you or your career. Having a great LinkedIn profile can help you settle business with other partners and bring interest to more people related to your business gaining awareness among colleagues and insights into what other partners might be up to. Take note of the following suggestions on how to use Linkedin for your business.

How to hire a social media networking firm?

How well are you doing on your social media networking? Are you satisfied with your results? Have you hired a social networking firm that suits you right? Here's a practical guide on "How to hire a social media networking firm." 

3 ways social media improves customer service

It is no secret that social media involves a great majority of people all over the world. It is also not surprising that it is increasingly revolving around marketing and sales but it also plays a huge part in customer service and communication. Here are 3 ways social media improves customer service and you can become more proficient in social networks.

3 Internet marketing Miami strategies

Delivering the right content to the right audience is a fundamental idea an Internet marketing Miami strategy has to contain. In order to accomplish that, digital marketing agencies will endeavor to meet your customers’ needs, find their interests and exploit these areas of interest to develop appropriate content. Besides these regular tasks there are a few factors that can help your company boost its presence in social media and get more attention from the right people.

3 things you should know about social media marketing Miami

Small businesses should be acquainted in how much work there is to be done around their social media campaigns in order to gain more customers and more awareness.

The best social media marketing consultant

Here are some of the basic tasks a good social media marketing consultant should have in order to accomplish good results for your business.

Social Media Marketing Firm talks about Facebook

Facebook: The Marketing Changer

Everyone is on Facebook. Well, actually not everyone, but about 1.5 billion people. The people that have a Facebook account use it to reconnect with old friends, stay in touch with family members, see what acquaintances are up to, and basically spend part of their leisure time. Facebook was created for people and their social interactions online. However, if we go quite a few years back, we’ll notice that not only social interactions are happening on Facebook. In fact, marketers at companies have discovered that Facebook is the new marketing game changer. And, of course, Facebook noticed this as well.

Social Media Firm Topic: Is Facebook right for my business?

We are going to be discussing many different aspects of what a good ally as a social media firm should offer clients throughout our Blog. We wanted to dedicate this one to talking about how appropriate Facebook is for a company. Many clients contact us to handle their social media and during our first meetings we have identified that business owners want to start using Facebook because “everybody else has it”. This is the point that we want to analyze in this blog. We are all aware that Facebook and social media in general have had its boom in the last couple of years. But as a business owner you need to think beyond the tendency and think about it from a strategic point of view. There are many benefits social media, including Facebook, can offer businesses but are you ready to start a social media presence through Facebook?