Let’s start from scratch. Your Domain is the Internet address you use for your business. Think about it as your office address in the Web. All addresses used to be set as www.yourbusiness.com or some other termination like .info, .net, etc. among many others. There are some new tendencies regarding terminations for domains, but this is going to be the topic of a future blog. For now, it is important that we agree on the basic terms. Having only your domain means that the Internet address is yours but you still can’t use business emails or have your website live. For these to work you need to have a Hosting that is related to your Domain. Your Hosting is a space that you rent in the Web where you can include email addresses, messages, website files and any other information you want to access through your domain. (Currently many companies even use their hosting space to keep back up files.) When both Domain and Hosting are purchased, the first things you can start using are your corporate emails, and once you have your website done, you can start promoting your brand, products and/or services through the Internet. Think about Domain and Hosting as the stepping-stones to start the long and interesting journey of promoting your business in the Web and opening new markets.
It is important that you know that both of these are paid annually, you don’t really own them, but instead rent them, and this rent is an annual rent for as long as you need them. There are really many options to get these services, it is important that you are aware of what it means to buy it directly from a company like Godaddy or Host Gator, or to buy it from a third party one like us.
Let’s talk about companies like Godaddy or Host Gator first.
When you buy Domain & Hosting from them you have to take care of the maintenance and any work needed. Both companies, and really most direct providers, have Technical Support contact numbers and emails that will attend to any question you may have, from the set up process to the day-to-day use. Although their support centers are really good you still have to go in and do the work. I have had the chance to work with hundreds of small, medium and big size companies and in general terms what happens is that they are busy with their operations, events, sales, etc. and don’t have the time to call, spend time on the computer changing or fixing something that is not working properly or setting up a new service like a new email account.
That’s when third party companies like HOP Group come into play. We take care of the technical stuff from the set up process, to maintenance and any other type of work you may need. Whenever you need something, you contact your account executive and he or she takes care of coordinating our technical team, designers and whoever needs to be included, to do exactly what you need on your Domain and Hosting. Specifically talking about us, we also include some bonus cool stuff in each client’s account. For example with the annual payment you get your digital signature designed and programmed. This is the artwork that usually includes your logo, contact info, website link, social media links, etc. at the bottom of emails. This is an additional service that you don’t get when you do the process directly with one of the companies like the ones we talked about earlier.
From my experience I would say the bottom line with this whole deal with Business Domain and Hosting is the following: If you want to save some money and do it on your own, it is important that you are aware that you need to invest time in learning, usually with the help of online chats or telephone calls. If instead you consider more valuable to just order what you need and HOP Group takes care of it, guarantees the work and informs you when changes, solutions, etc. are done – and you don’t have to worry about getting it right – we are what you are looking for.
There are many other details to take into account and tips that we will be offering in our Blog. For now I invite you to contact us if you have any type of specific questions regarding this matter. Before finishing up this blog post I want to share a personal advice with all of you. No matter what option you decide to take, if you are still using gmail, hotmail, yahoo, etc. accounts for your business email and still don’t even have a website it is the right time to take action. The Internet world is taking more and more importance every year; you are losing valuable branding, marketing and sales opportunities by not having at least these in place. Domain and Hosting for a small business is not expensive and can really open up the way for your business to enter the Digital World.