3 things small businesses should know about Internet
The World Wide Web is something that concerns virtually speaking every single country in the world. It is the way we communicate now a days, further from social networks, the Internet involves economy, politics, education and almost everything that has to do with mankind. Running a business without any presence in the Internet means you are virtually invisible to the world. Even if you deal only locally there is much more potential when you are part of the web, and the best way to go about it is with marketing firms Miami; here are 3 things you should know about the Internet.
- About 40% of earth’s entire population has access to Internet. It might sound like less than half but it actually adds up to more than 3.5 billion people to 2016. Around 85% of the population in America is an Internet user, which means around 270 million people are Internet users. A user is considered a person who uses Internet on a regular basis and who probably has had an e-commerce experience.
- It is estimated that gross online sales were around the $335 billion mark in 2015 and this number is expected to grow up to $523 billion by 2020. This increasing figure means that shares will increase as well as Internet users and sales themselves.
- Gross sales vs. Internet sales are close to even in some business sectors. Books and magazines, clothing and accessories, electronics, furniture, sporting goods, toys, hobby goods and video games as well as food, beer, and wine were some of the sectors that saw more than 50% of their sales online. Some other merchandise such as medication, health and beauty aids had less e-commerce activity than the rest.
It is undeniable the Internet is each day taking a wider share of the market’s activity. It is a must to plan digital marketing strategies that prepare your business for this trend.