Hop Group Blog

3 Benefits of Hiring Marketing Agencies in Miami

Posted by HOP Group on Jun 15, 2016, 10:00:00 AM

Miami can be the place to find the right digital marketer for your business. The reason is, apart from being a great cosmopolitan city, it holds as much as 4 million Hispanic residents that make up more then 20% of the population of the whole state.


This incredible share of the market demands businesses to adequately approach this target. To get there it is important to understand what your sector features are.

Here are 3 reasons why you will be able to find great benefits when hiring marketing agencies in Miami.

Bilingual Competence 

To be able to reach the Hispanic market it is important to communicate in the area’s language, not only to communicate ideas but also to receive feedback and interpret properly what customers demand. It is said that the majority of Hispanic population speak both English and Spanish but it is undeniably a great tool to target campaigns in a more suitable and direct manner that engages this audience.

Multicultural Perspective

A multicultural knowledge allows an agency to understand which kind of strategies can work more effectively in the Latino market. It is important not only to communicate ideas in Spanish but also to understand how the culture works in every aspect of life. For this, most agencies have to make an extra effort to investigate further into customs and behaviors that could help them understand the market. An agency settled in Miami has the capability to discern more accurately which strategies work for a market that inhabits the great city of Miami.

Geographically privileged

Being a touristic city visited by people from all over the world, Miami embraces cultures and trends from many different countries, making it a great place to study the convergence of new trends surrounding technology, apparel, art, business, and so on.

 Free Ebook - Key Insights About the U.S. Hispanic Market


Topics: HOP Group, Digital marketing for small businesses, Small Businesses, Inbound Marketing

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