Hop Group Blog

Understanding Hispanic Cultural Values: 3 Ways Home Improvement Marketers Can Push Their Sales

Posted by HOP Group on Mar 13, 2019 10:00:00 AM

Hispanics are posting interesting statistics for marketers in the modern America. More than 17% of the American population constitutes Hispanics. Over the past year, the buying clout of these demographics has hit the $1 trillion mark. Unfortunately, some home improvement marketers still don't know how to engage this group of consumers. To engage these consumers, you need to understand the Hispanic culture values and their way of life.

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Topics: Insights About Hispanics, Home Improvement

The Significant Cultural Facts of the Hispanic Population

Posted by HOP Group on Mar 6, 2019 4:52:00 PM

The Hispanic population is becoming the driving force of the major industries in the US. The latest Nielsen report shows that they contribute about 56% of the total population. Furthermore, the number is bound to grow by 60% in the coming five years. The auto industry is the biggest beneficiary of the demographic shift. Studies show that 1 in every 4 cars sold is bought by this ethnic group.

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Topics: Insights About Hispanics

3 Reasons Why Multicultural Marketing is Crucial in Targeting the Social and Mobile Hispanic Millennials

Posted by HOP Group on Feb 27, 2019 9:00:00 AM

The Hispanic Millennials is one of the fastest growing minority consumer group in America. As a result, many companies are scrambling to find ways of targeting their marketing strategies towards the group. Multicultural marketing is proving to be the most effective way of reaching out to the social and mobile Hispanic Millennials. But why is it so?

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Topics: Insights About Hispanics

Hispanic Marketing: 3 Ways to Increase Your Auto Sales

Posted by HOP Group on Feb 20, 2019 9:00:00 AM

Most of the U.S – based car dealers are looking for ways of attracting the Hispanic buyers. Some companies such as Ford are spending a significant amount of resources to gain market share with Hispanics. This group spends approximately $16.2 billion dollars on new car purchases every year. More interesting is the fact that these Hispanics have larger families and hence more needs.

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Topics: hispanic content marketing

3 Tips on How to Navigate the Contemporary Hispanic Market

Posted by HOP Group on Feb 13, 2019 9:00:00 AM

Hispanics are responsible for more than half of the American population growth from 2000-2010. Their purchasing power is outpacing the economy, yet many entrepreneurs have not managed to successfully penetrate the contemporary Hispanic market. It happens because they rush and develop a non-comprehensive and not results-oriented marketing approach for Latinos. Below are three tips for navigating the Hispanic demographic.

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Topics: marketing to hispanics

Adopting a Strong Hispanic Marketing Strategy is crucial in Luring the Hispanic Population

Posted by HOP Group on Feb 6, 2019 9:00:00 AM

Latinos are emerging as an influential economic powerhouse, presenting marketers an increasingly influential consumer segment. According to a 2012 Nielsen report, Hispanics are the fastest growing ethnic group. It’s important to recognize that Latinos are bicultural and have the ability to embrace two cultures seamlessly. Understanding this unique customer profile is critical to successful engagement. Below are three guiding principles for those seeking to establish a Hispanic marketing strategy.

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Topics: marketing to hispanics

Hispanic family culture and Real Estate: 3 ways to Boost your Real Estate Sales

Posted by HOP Group on Jan 30, 2019 9:00:00 AM

The number of Hispanic home owners is fast rising in the United States. According to the National Association of Hispanic Real Estate Agents (NAHREP) statistics, more than 7.3 million Hispanics own homes in the U.S which represent more than 40% of home ownership in America. This figure is set to increase as more Hispanic Millenials reach their prime earning age.

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Topics: marketing to hispanics

Evolving Hispanic Agencies are Getting Stronger and Never Fading Away

Posted by HOP Group on Jan 23, 2019 5:01:00 PM

The Hispanic community represents a significant minority (18%) in the US, which indicates a remarkable growth. The Hispanic cultural plurality has tremendously spread across populous states in the U.S. population. The future of the American economic growth depends on Hispanics by the cultural and social shift expected to go along with their continuous expansion.

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Topics: marketing to hispanics

Prevalent Themes at the 2017 AHAA Annual Conference

Posted by HOP Group on Aug 29, 2017 9:00:00 AM

The Voice of Hispanic Marketing, AHAA, believes that the right marketing specialists are fundamental to understanding big data, insights, and digital engagement for successful marketing strategies. However, it is how one integrates traditions and relevance into storytelling that makes the whole difference among competitors. During their annual meeting, AHAA stressed on topics of interest to marketers such as the power of specialization and storytelling, improved insights and study, and enhanced ROI data.

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Topics: Insights About Hispanics

Do's and Don’ts of the Latino Market: 4 Tips for the Best Approach

Posted by HOP Group on Jul 21, 2017 12:41:33 PM

The justified buzz in the marketing world for a slice of the Latino market calls for much more effort in developing focused content and using strategies that can attract and retain Latino customers. An almost 60 million strong customer segment with an evidently increasing purchasing power needs more than just simple translations of marketing content from English to Spanish. Marketing and sales directors are constantly on the lookout for specialized approaches that can help them tap into the lucrative Latino market customer base.

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Topics: Insights About Hispanics

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