Hop Group Blog


3 Tips on How to Market to Hispanics

The Hispanic market is dynamic and highly rewarding. They make almost 20% of the American population. Businesses are reaping big profits from this population. However, making it to this market and impacting influence is not an easy task. It is a market controlled by social and cultural inclinations. When businesses have a clear understanding of this market, then they will stand to benefit from it. General marketing strategies will not guarantee success in this market. Here are tips on how to market to Hispanics.

5 things to look for in a digital marketing consultancy project

Hiring a digital marketing consultant can have a great impact on your amount of sales, customers and web site visitors through time. You should understand which skills are the most relevant to look for in a digital marketing consultancy. It is very important to know that poorly executed marketing strategies can also have a negative effect on your business. That is why we have set up a list of important skills a marketing consultant should master in order to guarantee successful results.

What is an online marketing solution?

If you started your own business and haven’t thought much about digital marketing then this blog post is for you.

Common Miami web design blunders

To perform web design accurately it is important to understand where things might go wrong. Sometimes designers tend to center a lot on creative processes forgetting to be practical and customer-focused. Simple mistakes can have a very negative impact on sales, customer interest as well as search engine rankings. To avoid negative outcomes here is a list of common blunders to be considered by Miami web design companies and anywhere in the world.

5 Marketing hacks for startups in Orlando

In a time where starting a business can be done at the comfort of your own house, startups are becoming more and more common popping up every day around the world. This has made it harder though for brand new companies to bring the attention of their desired audiences, which is why many recur to marketing plans in Orlando that can broaden their visibility to the world.

The importance of marketing agency services

Forget about traditional marketing, the new digital marketing trends have changed the way we communicate concepts, display brands and reach customers. 

What can a digital marketing agency services do for you company?

If your company hasn’t hired a digital marketing agency services or if you still do marketing yourself here are some reasons why you’re missing out great opportunities to boost your performance.

3 Skills to look for in a digital marketing consultant

Are you looking for a new digital marketing consultant to advise you with new strategies? Do you want to look for a more experienced professional to look for new ideas? With the growing potential of Internet to find new customers and markets, companies are re-designing marketing strategies to broaden their reach and expand their share. If you are looking to renew these strategies and you’re searching for a new marketing consultant here is some advice about what to look for in your new teammate. 

How to launch a successful digital marketing campaign in Miami?

By now there are a handful of tools that will enable you to launch data-driven campaigns that can be more successful 

Why hiring a web design service in Florida

It might not seem obvious why it is convenient to hire a web design service in Florida but the reason is simple: multicultural and bilingual companies are located in Florida. You might think that this profile can be found in more cities like Los Angeles or New York, but Miami and Florida in general have proven to be a place where Latin American cultures merge in a richer way than any other place. Although Los Angeles ranks as the city with most Latino population, it is Miami the city, which ranks number one in Hispanic shares in metropolitan area; that means the percentage of Latin American population vs. American population.