Hop Group Blog


What do small business owners want?

By now starting a business can be easily done with just a few clicks and perhaps some paperwork. Not much requirements have to be fulfilled in order to begin with your new startup. But, what do small business owners want? What most entrepreneurs wonder before taking the plunge are these common factors that are worth considering very cautiously.

A guide to women’s business group

Thanks to different business groups that gather female entrepreneurs more and more women have encountered new opportunities to grow their business and enhance their network. The plan of these summits is to provide a platform for women entrepreneurs to interact with each other to gain a wider scope of their possibilities. These women's business groups also serve to train women through different workshops and talks that can help them guide their way into better practices. Meetings can be held in person or virtually making it possible for any woman around the country to attend to these sessions.

3 Tips for women entrepreneurs

Female entrepreneurship is becoming a large trend across Florida and the United States in general. Large associations such as WBO (women business owners) or NAWBO (national association of women business owners) are encouraging women around the US by organizing meet ups that can help women network to enhance their businesses as well as organizing trainings to further develop their careers.

5 Marketing hacks for startups in Orlando

In a time where starting a business can be done at the comfort of your own house, startups are becoming more and more common popping up every day around the world. This has made it harder though for brand new companies to bring the attention of their desired audiences, which is why many recur to marketing plans in Orlando that can broaden their visibility to the world.

3 tips to overcome challenges that small businesses face

If you recently began your startup or you are planning on doing so, you should be aware that there are some consistent challenges that small businesses face. From regulations, supplies, facilities, transportation and many other resources you have to take into account, starting and running a business is a constant struggle. It certainly takes courage, patience, constant work and some luck, so here we put up a list of tips that can help you get through some difficult situations and focus on what you should.

The importance of marketing agency services

Forget about traditional marketing, the new digital marketing trends have changed the way we communicate concepts, display brands and reach customers. 

What are Inbound Marketing services? What are its benefits?

A new way of digital marketing has appeared in the last few of years and it’s called inbound marketing. 

The importance of Internet marketing consultancy

It’s no lie that the Internet has become a major part of business in the last couple of years. A large part of the population in the planet knows how to use it for basic tasks such as communicating, sharing information and exploring the web. It has become so easy to use that many entrepreneurs opt to develop their own businesses online and do their marketing strategies by themselves.

Why using a full service digital marketing agency?

It may sound obvious but a full service marketing firm will provide a wider range of options than other types of agencies. They will help you find and recognize what your company’s needs are to tackle more effectively the gaps of previous strategies. A full service can also provide multiple focal points to emphasize on different sides of marketing weather it’s SEO, social media or whichever channel works stronger for a company.

3 Common mistakes entrepreneurs make

Sometimes people with great ideas fail to launch a brand into the market due to fatal mistakes. This is because most people lack the experience starting up businesses but there are some recommendations you can follow to reduce the chance of failing. Here are 3 common mistakes entrepreneurs make: