Hop Group Blog

Understanding Hispanic Cultural Values: 3 Ways Home Improvement Marketers Can Push Their Sales

Posted by HOP Group on Mar 13, 2019 10:00:00 AM

Hispanics are posting interesting statistics for marketers in the modern America. More than 17% of the American population constitutes Hispanics. Over the past year, the buying clout of these demographics has hit the $1 trillion mark. Unfortunately, some home improvement marketers still don't know how to engage this group of consumers. To engage these consumers, you need to understand the Hispanic culture values and their way of life.

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Topics: Insights About Hispanics, Home Improvement

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