Hop Group Blog


The importance of marketing agency services

Forget about traditional marketing, the new digital marketing trends have changed the way we communicate concepts, display brands and reach customers. 

Digital marketing tips and tricks

Digital marketing goes hand in hand with technology; this is derived from the fact that instruments and devices have revolutionized the way we interact with the world and with each other. In the last couple of years mobile devices have acquired a very valuable significance for daily life and thus the amount of time we spend on tablets and phones has increased. This new type of interaction is driving digital marketing efforts to look for ways to increase mobile presence -especially social media; here are some useful digital marketing tips and tricks.

“What is a successful social media campaign?”

3 Marketing strategies that answer the question: “What is a successful social media campaign?”

Today’s digital marketing inevitably must involve social media strategies in order to take advantage of the great potential of social media networks. Such strategies will enable you to engage customers in social media to interact more actively with your brand and thus gain more awareness in your target market. These might be known strategies but it is important to understand how to execute them in order to get the expected results. Ever wonder, “What is a successful social media campaign?” Here are 3 marketing strategies to boost your social media presence:

3 Benefits of Hiring Marketing Agencies in Miami

Miami can be the place to find the right digital marketer for your business. The reason is, apart from being a great cosmopolitan city, it holds as much as 4 million Hispanic residents that make up more then 20% of the population of the whole state.

Tips when hiring a web design Fort Lauderdale

One of the main advantages of hiring a web design company in Fort Lauderdale is its location. Not because it is the sunny state of the US but rather because it merges Latin American cultures from many countries as well as American culture. This is probably one of the biggest advantages it has over many places in the US. An agency established in Fort Lauderdale can help you understand the Latino market for your product in a different way and it can help you develop targeted strategies that can increase your awareness and visibility.

About Florida web design

There are yet many gaps to fill in on webpages, there are businesses which still underestimate the power of a website and the possibilities it gives them. Users, customers and visitors of websites are becoming less and less tolerant with bad web design, sometimes just by looking at a website’s main page a user can be discouraged of hiring or buying products from a specific site. This is a result of the simplicity of creating websites nowadays, which allows businesses to set up their own website from a simple template. This derives in such problems and disallows some companies to exploit the real value of a well-designed webpage.

The differences between LLC, S and C corporations

It is important to understand the type of business you can set up in order to choose the most adequate depending on your company’s structure. Here are the differences between LLC, S and C corporations.

The importance of referrals to grow your business

Referrals play a huge part when small businesses are growing. It is the most cost effective way of getting more awareness of your brand and to maintain a constant growth of your business. It is important to treat referrals extremely well; if one of your customers likes your service or product enough to refer it to other people, then you are doing a great job. This potential new customer is expecting a lot from you because of the great experience he or she heard customers have. So make sure you give them the best possible service to ensure the referral keeps a good image of your business.

Why every local business needs web design Miami

There are many reasons why your business needs web design Miami services, here is a list of the most important ones:

Why hiring a web design service in Florida

It might not seem obvious why it is convenient to hire a web design service in Florida but the reason is simple: multicultural and bilingual companies are located in Florida. You might think that this profile can be found in more cities like Los Angeles or New York, but Miami and Florida in general have proven to be a place where Latin American cultures merge in a richer way than any other place. Although Los Angeles ranks as the city with most Latino population, it is Miami the city, which ranks number one in Hispanic shares in metropolitan area; that means the percentage of Latin American population vs. American population.