Hop Group Blog


Mobile Marketing and Latinos: Undiscovered Opportunities

Recently, the Latino community has proved to be a fast-growing bloc of consumers. They have significantly extended their use of mobile technology and social media. Businesses which will come up with new strategies will be making a huge step in winning the Hispanic “super-consumer” market and will earn huge profits. Most companies haven’t considered using the mobile marketing to help gain access to Latino market; this field remains unexploited. Here are useful insights that would be helpful in accessing and gaining impact in this market.

English or Spanish for hispanic content marketing?

Over the course of time, marketers have had to struggle with figuring out the best way to communicate with the modern-day Latino population. Hispanic content marketing in the present age presents the challenge of whether to communicate with the target population using either English or Spanish. What makes this a challenge is the bilingual nature of the modern-day Latino population in the United States; a phenomenon that has been found to cut across the diverse Hispanic communities in varying degrees. Companies wishing to develop content that has the widest reach will have to figure out the best way to communicate it and which language to communicate it in.

What is an online marketing solution?

If you started your own business and haven’t thought much about digital marketing then this blog post is for you.

What are Inbound Marketing services? What are its benefits?

A new way of digital marketing has appeared in the last few of years and it’s called inbound marketing. 

3 Benefits of Hiring Marketing Agencies in Miami

Miami can be the place to find the right digital marketer for your business. The reason is, apart from being a great cosmopolitan city, it holds as much as 4 million Hispanic residents that make up more then 20% of the population of the whole state.

4 things small businesses should know about marketing

Marketing has seen a change in the last couple of years. A change of focus began towards understanding and building a different relationship with the customer. It’s their behavior that interests more this new focus of marketing and shapes strategies that suit their personality. These things small businesses should know about marketing can allow you to enhance your relationship with customers generating more leads and eventually more sales and happy customers.

Traits of great web designers Miami

A web designer’s job is very important as he/she is in charge of developing the right digital image and portal that your customers will see and interact with. It is crucial that webdesigners Miami are aware of the latest trends as well as the latest developments in web designing so that your business keeps a fresh and nice image. Apart from the usual aspects you look for in a professional you should also lookout for these essential traits web designers Miami must meet in order to get the best possible results:

3 things website design Miami should always include

Running a business is no easy task and managing your budget in the most efficient way is crucial to stay afloat and in business. Developing a website by your own sounds like a money saving task that you could do with a couple of tutorials but it is highly recommended to have it done by a professional who can help you to layout those ideas you might have for your site. Just remember these 3 things website design Miami should always include.

3 Internet marketing Miami strategies

Delivering the right content to the right audience is a fundamental idea an Internet marketing Miami strategy has to contain. In order to accomplish that, digital marketing agencies will endeavor to meet your customers’ needs, find their interests and exploit these areas of interest to develop appropriate content. Besides these regular tasks there are a few factors that can help your company boost its presence in social media and get more attention from the right people.

Miami SEO experts: Good vs Bad Practices