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Why hiring a web design service in Florida

Posted by HOP Group on May 18, 2016 10:00:00 AM

It might not seem obvious why it is convenient to hire a web design service in Florida but the reason is simple: multicultural and bilingual companies are located in Florida. You might think that this profile can be found in more cities like Los Angeles or New York, but Miami and Florida in general have proven to be a place where Latin American cultures merge in a richer way than any other place. Although Los Angeles ranks as the city with most Latino population, it is Miami the city, which ranks number one in Hispanic shares in metropolitan area; that means the percentage of Latin American population vs. American population.


But why is this important? The Latino market represents a group that is increasingly increasing its purchasing power each and every year coming close to 1.5 trillion dollars. It is important for every company in the U.S. that is not doing any efforts to appeal this market, to understand that it’s a major opportunity to increase customers and sales in general.

To approach this market it is necessary to understand Latino culture and even though a large percentage of this group speaks both Spanish and English, it is a must to understand Latino culture and how to appeal to this market. This is one of the main reasons why Florida stands out as one of the best options to hire your web design from, because it is a place where many countries (not only Mexico like for example California) have merged their cultures. In Florida there is a more general understanding of what Latino culture can represent, even how it differs from country to country. It is a great place to count on a company that knows how to approach this market in an effective way, creating appealing content and targeting the right segments of people among the Latino market.

Free Ebook - Key Insights About the U.S. Hispanic Market

Topics: HOP Group, Bilingual Digital Agencies

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